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For e-commerce sellers

An Estonian company for e-commerce: VAT and OSS

Selling online — on Amazon or your own store — through an Estonian OÜ? The VAT on your EU consumer sales can go from Estonia in one OSS return, and corporate tax only when profit is paid out. We watch your VAT lines and where your stock sits from the first order, and turn every payout into clean books.

  • 0%Estonian tax on profit you put back into stock and ads
  • 3months covered by one OSS return

What does OSS cover — and what doesn’t it?

One return from Estonia instead of a VAT number in every country you sell to. It saves a lot of paperwork, within limits worth knowing.

What it covers

  • VAT on goods you ship to consumers in other EU countries
  • VAT on digital services sold to consumers there
  • Each buyer’s own country’s rate, declared in one place
  • One return every 3 months, filed in Estonia
  • It’s optional — once you join, it covers all those sales

What it doesn’t

  • Stock in a warehouse in another EU country — Amazon FBA, say — which can need a VAT number there
  • Sales to VAT-registered businesses, which follow their own rules
  • Goods imported from outside the EU — that’s IOSS, a separate scheme

Source: the European Commission’s One Stop Shop pages and the Estonian Tax and Customs Board.

What is a marketplace payout made of?

A payout arrives as one number. Before it goes into the books, we split it back into what it really is — from the platform’s own reports, sale by sale.

  1. plus Sales, by the buyer’s country

    Each sale is tagged with the country it went to: that decides whose VAT applies.

  2. plus VAT you collected

    Estonia’s, or the buyer’s country’s declared through OSS. It passes through the shop — it’s never your income.

  3. minus Platform and payment fees

    A business cost. A fee billed from abroad can bring a VAT duty of its own, so we check every provider.

  4. minus Refunds and returns

    Booked against the sale they came from, not as a new cost.

  5. equals The payout

    What reaches your account. Matched to the parts above, so your books show what you really sold and spent.

When does your VAT change?

Two lines decide it. One is about Estonia, the other about the rest of the EU. They count different sales, so we watch both — from your first order.

Taxable turnover in Estonia, per calendar year €40,000

VAT registration becomes compulsory — apply within 3 working days

Goods shipped and digital services sold to consumers in other EU countries, all together, per calendar year €10,000

The buyer’s country’s VAT applies — OSS lets you pay it from Estonia

What else should an online seller get right?

Six places where sellers usually trip up — and what we do about each.

Stock in another EU country

Moving stock to a warehouse abroad — Amazon FBA, say — is itself a VAT event, and selling from there can mean registering for VAT in that country. We spot it in your data early; the local filings are a local provider’s job.

Buying stock in the EU counts too

More than €10,000 of goods bought from other EU countries in a calendar year means a limited VAT registration — even while your own sales are small.

Ads and apps from abroad

Ads or software billed by a business abroad that isn’t VAT-registered in Estonia can mean a limited registration whatever your turnover. We check every new supplier.

Selling to businesses: your VAT number

Registered for VAT, your OÜ sells goods shipped to a VAT-registered business in another EU country at 0% as an intra-EU supply, with the buyer’s VAT number on the invoice. You can register before the threshold, by choice, once the company is in business.

Goods from outside the EU

Importing or exporting goods takes an EORI number, which the company applies for in e-MTA. Sales of imported goods to consumers have their own scheme, IOSS.

Profit you reinvest isn’t taxed

An Estonian company pays 0% on profit it keeps — so money that goes back into stock and ads stays whole. Tax comes when profit leaves, and we plan that with you.

What do we do for online sellers?

The VAT, the books and the filings of a shop that sells across the EU — remotely, every month.

Which plan fits an online shop?

Selling across the EU usually means Growth: OSS and IOSS reporting, Amazon FBA and payroll for one or two employees are in it. Just starting, with a handful of orders? We’ll tell you if a smaller plan will do — before you pay.

Prices are in euro, before VAT. Whether VAT is added depends on our VAT status and where your company is established — your quote shows it before you sign.

What do clients say?

Reviews our clients left on Fiverr, shown word for word.

Our tag: Annual report

I was overwhelmed with the annual report of my Estonian company and Olena did it competently and patiently. Many thanks once again.

Reviewer D. · Dominican Republic
Fiverr

What do online sellers ask us?

Do I have to join OSS?

No — OSS is optional. Once your sales to consumers in other EU countries pass €10,000 this year or last, all together, each buyer’s own country’s VAT applies. OSS lets you declare and pay all of it from Estonia, in one return every 3 months, instead of registering in each country. Once you join, it covers all those sales. More in the VAT and OSS guide.

I sell on Amazon with FBA. What changes?

Where your stock sits matters as much as where you sell. If Amazon keeps your goods in a warehouse in another EU country, that can mean registering for VAT there — and OSS doesn’t cover it. We turn Amazon’s reports into your Estonian books, flag stock that sits abroad, and tell you early when a local registration is likely. The filings in that country are a local provider’s job.

My payouts arrive net of fees. Is that a problem?

Not for us. A payout is your sales minus the platform’s fees and refunds, so it can’t go into the books as one number. We split it back into sales, fees and refunds from the platform’s own reports, so your books show what you really sold and what you really spent.

I buy stock from suppliers in other EU countries. Does that affect VAT?

It can. Buying more than €10,000 of goods from other EU countries in a calendar year means a limited VAT registration in Estonia, even if your own sales are below the main threshold. A limited registration pays VAT on those purchases but can’t reclaim VAT on your costs — only full registration does that.

Do I need an EORI number?

If the company imports or exports goods — brings stock in from outside the EU, say — yes: the EORI number is mandatory for customs operations, and the company applies for it in e-MTA. We’ll tell you whether your supply chain needs one before the first shipment.

Can I keep profit in the company to grow the shop?

Yes — that’s what Estonian corporate tax is built for. Profit the company keeps is taxed at 0%; tax is due when profit leaves, 22% of the gross on a dividend. Your own tax on what you take out depends on where you live. How Estonian corporate tax works.

Official sources: 16 · checked 22 September 2026

Tell us what you sell — and where

Your channels, your markets, where your stock sits. We’ll tell you which VAT rules apply, what’s worth setting up now, and what a year of accounting costs. No commitment.

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