Google Analytics, in short
What it measures, who processes it, and what it never gets. The privacy policy has the full statement.
- Measures
- The pages you open and for how long, the site that sent you, device type, browser and operating system, approximate location (country and region), and actions such as sending the contact form.
- Never gets
- Your name, email, phone number or anything you type into a form. It does not run at all on the order form, the payment page or the questionnaire.
- IP address
- Google Analytics does not log or store it. For visitors in the EU it is used only to work out an approximate location, then discarded at once. Elsewhere, Ukraine included, Google may also use it to keep its service secure.
- Processed by
- Google Ireland Limited, as our processor. Google may process the data in the USA, under the EU–US Data Privacy Framework.
- Kept
- 2 months, then Google deletes it automatically. Only overall totals remain.
- Switched off
- Google signals and advertising personalisation.
Google Ads conversion tracking is not installed. If we ever add it, it will be a separate question with its own answer — a yes to statistics never counts as a yes to advertising — and its cookie (_gcl_au) will be listed here before it is ever set.
Read the full statement